In response to the recent article found in The Guardian, written by Jess Cartner-Morley, they talk about Stella McCartney's job being "not to sell clothes on a catwalk, but to sell sustainability to the world."
"Stella McCartney hosted a plant-based, nature-positive, solution focused street market with 21 stalls selling and explaining sustainable produce, ranging from crochet minidresses made from seaweed to Linda McCartney veggie burgers.”
One such stall holder was Tessa Callaghan, the chief executive and founder of Keel Labs who produce a yarn that looks like crocheted cotton but are made from renewable kelp.
"Seaweed, says Callaghan, is a planet-positive raw material because it is extremely abundant and, unlike cotton, it doesn't require fertiliser or pesticides. It involves no water consumption, no land use and no fossil-fuel reliance."
At another stall by Radiant Matter, show-goers admired a shimmering dress made from a biodegradable alternative to sequins. Radiant Matter have collaborated with McCartney to produce a dress and a jumpsuit.
A further stand presented with vegan "leather" that they create from the grapes that are a by-product of Veuve Clicquot, which is owned by McCartney’s investors.
“Ninety-five per cent of the collection is made from materials the brand considers to be responsible, up from 92% last season and 91% the season before that, according to McCartney.”
“We’re not here to make you feel guilty,” she said. “It’s just about doing what you can, taking a water bottle and a shopping bag out with you when you leave the house or whatever. And not consuming so much fashion because we know we don’t need it.”
A great article with exciting research and news for the sustainable fashion industry.
Lots of new ideas here for Devina Louise to help you look great whilst making a tangible contribution to sustainability.
I’ll keep you posted x
Find the original article here: https://www.theguardian.com/fashion/2023/oct/02/stella-mccartney-paris-designer-sustainable