Our story

Meet the founder

Founder, Devina, started the brand Devina Louise for her love of hands-on creation and handling fabrics. Textiles was her favourite class throughout school; she found comfort and ease in sewing shapes of fabric together to create complete outfits. This skill was passed down from her great grandmother, Gertrude, skipping two generations and finding their way to Devina. 

As someone that grew up with environmentally friendly parents, Devina always found a lot of solitude in nature. Living sustainably comes naturally to her and it was a natural progression to create a brand with a strong ethical and eco-friendly foundation. 

Our mission

To manufacture responsibly made products using eco-friendly fabrics and fabric dyes in our vision of creating a more sustainable future; one where people feel good about themselves and their choices. 

We want you to invest in yourself; to feel beautiful and believe in yourself, whilst you’re saving the planet.

Support reforestation

By choosing to wear consciously made clothing from Devina Louise, you will be helping us to support the amazing not-for-profit organisation One Tree Planted. For every sale we make a tree will be planted, which we believe to be a beautiful way to give back to Mother Earth who gives so much to us.

We are only at the start of our journey, and we aren’t experts. But it didn’t take too much research to see the impact that fast fashion is having on our beautiful planet.

“If you think you’re too small to make a difference, try sleeping with a mosquito.” – Dalai Lama