Sustainability at Devina Louise

Sustainability isn’t just a trend for us—it’s at the core of everything we do. Fashion should never come at the expense of our planet or its people, and we’re committed to making a real difference.

Are Synthetics Harming You?

Synthetics don’t just harm the planet—they affect your health too.

Fashion is a major contributor to microplastic pollution. Polyester sheds tiny plastic fibres, especially during washing, which slip through filters and end up in our waterways. These microplastics are now found in drinking water, sea salt, and even the air we breathe.

That’s why we choose 100% natural fibres—breathable, biodegradable, and free from plastic pollution.

What Sustainability Means to Us

For us, sustainability is more than a buzzword—it’s about making responsible choices at every stage:

  • Production – Ethical, fair, and environmentally conscious manufacturing.
  • Materials – Only natural fibres that require minimal resources and are free from harmful chemicals.
  • Longevity – Well-made clothing designed to last, not be replaced.
  • Waste Reduction – Small-batch production to prevent excess stock from ending up in landfill.
  • End of Life – Natural fibres that decompose, leaving no waste behind.

How We’re Being Sustainable

Here’s how we bring sustainability to life:

  • Natural Fibres Only – Our garments are made from 100% natural fibres, like linen, which requires minimal water and pesticides and biodegrades within weeks.
  • Local Production – We prioritise ethical, small-scale production to reduce our carbon footprint.
  • Timeless, High-Quality Designs – Thoughtfully made to be loved for years, not seasons.
  • End-of-Life Biodegradability – When your garment reaches its end, it naturally returns to the earth. Linen, for example, is one of the fastest fibres to decompose.
  • One Tree Planted – With every sale, we plant a tree through the One Tree Planted organisation to give back to nature.

Sustainable Packaging

Our sustainability efforts go beyond our clothing:

  • Recycled Packaging – We use recycled cardboard boxes whenever possible.
  • Compostable Shipping Satchels – 100% biodegradable, leaving no waste behind.
  • Eco-Friendly Tags – Made from 100% recycled paper, ready to be reused or recycled.

Join us in making a difference

We’re proud of the steps we’re taking, but we know there’s always room for improvement. By choosing Devina Louise, you’re supporting a brand that prioritises the planet and invests in making thoughtful, sustainable choices. Together, we can create change in the fashion industry, the planet and our lives.